A revenue system concept for Anew Transport

Scale the revenue.
Not the grind.

Anew already covers the entire fleet lifecycle. Excelsior Forge builds the revenue engine that can put every service in front of every viable buyer, while freeing the sales team to focus on conversations and conversion.

Prepared byExcelsior ForgeJuly 2026

Every viable buyer mappedEvery service matchedMillions of personalized touchesCalls preparedCRM updated

01 / The market opportunity

Reach every viable buyer for every Anew service.

Anew is not selling one product. It covers the entire fleet lifecycle: nationwide transport, super shop and upfit, title and registration, storage, mechanical and collision repair, and inspections. Each service opens a different market, buyer, trigger, and message.

01Turn the whole market into a living audience.Continuously map fleets, dealerships, fleet-management companies, contractors, remarketing partners, and vehicle-heavy operators.

02Match the right service to the right moment.Expansion, acquisitions, new locations, fleet growth, leadership changes, compliance needs, and vehicle events become reasons to engage.

03Coverage no longer scales linearly with payroll.The autonomous engine can research, personalize, and coordinate millions of touches while people handle the conversations that matter.

0470,000 dealerships in the US alone.Your team's own number, and today you reach a fraction of them. The same is true for every other service line.

World globe with the covered markets highlighted

Subjectthe 80 new service vehicles

Chris, saw Northline is opening two branches and hiring field technicians across the Southeast.

That usually means vehicles need to be moved, stored, branded, and road-ready before the new teams can produce revenue. Anew coordinates transport and upfit through one operating partner, so your team is not managing four vendors to launch one vehicle.

Worth comparing the rollout plan before the first units arrive?

VP, Fleet Operations at Northline HVAC · branch expansion and field technician hiring

Outbound touches / month1M+

Primary channelEmail

Supporting channelsLinkedIn + phone

02 / The operating shift

Stop asking reps to assemble their own workday.

Automated outbound creates the coverage. The rep layer converts that coverage into conversations. Scattered tools and repetitive tasks become one continuous motion, and every rep starts with the next best action.

Find the right fleet or partner: market coverage, scoring, signals, and contact mapping

Launch coordinated outreach: email, phone, LinkedIn, and timely follow-up

Route the opportunity: territory, segment, relationship, and round-robin rules

Prepare the rep: personalized opener, talking points, objections, and account brief

Have the conversation: the human builds trust, responds, quotes, and closes

The engine creates demand. The rep converts it.

The easiest way to understand the system is to follow one account through it.

03 / The rep experience

Summit Utility Group

94fit score

Personalized call opener

Saw Summit is expanding its field-service footprint across two states. I'm reaching out because Anew can coordinate vehicle movement, storage, and upfit through one operating partner as that fleet grows.

Transition: How are you handling the vehicle rollout today, and where does coordination start to slow the team down?

Ask about delivery timing, regional coverage, and internal handoffs.

Position speed and consolidated services before price.

Offer a fast quote or operational review based on their current lanes.

Why now

Expanding service territory across two states. The signal is recent enough to create a natural reason for the call.

Matched proof

High fleet growth and active upfit demand. Use the service combination most relevant to the account, not the entire catalog.

After the call

Transcript, summary, and CRM. Disposition, notes, next step, and follow-up are logged automatically.

Ready to dial.

What we build

One system. Four layers.

01 / Revenue intelligence

Map the market. Watch the moments.

Build and continuously refresh the reachable market across fleets, dealers, fleet-management partners, contractors, and other vehicle-heavy businesses.

02 / Automated outbound

Reach every viable buyer with context.

Coordinate email, phone, LinkedIn, and follow-up while preserving human control for strategic accounts and relationship-led motions.

03 / Sales enablement

Make the next action obvious.

Give every rep the lead, reason, script, proof, and context required to have a productive conversation without the preparation tax.

04 / Revenue operations

Keep the system honest.

Connect the new CRM, calling, email, source data, routing rules, quotes, transcripts, and reporting so activity becomes institutional knowledge, and you can see what cold calls, email, LinkedIn, and in-person visits each convert.

Build the plumbing. Then the experience.

Phase 01 / Foundation · Month 1

Connect and define

We begin at the leadership table, not inside a tool. Together, we whiteboard how Anew works today, what the team wants to become, the markets it wants to own, the revenue goals behind the initiative, and the human realities that will determine whether the system succeeds.

Leadership vision, revenue goals, and success definition
Market, service-line, buyer, and expansion whiteboarding
Current-state workflows, systems, data, and decision rules
Rep interviews, adoption strategy, and future-state operating plan

Phase 02 / Activate · Month 2

Launch your system

Stand up automated list creation, research, outbound, reply handling, and clean CRM capture. Your system is live and sending by month two, not month twelve.

Automated market coverage
Email and phone orchestration
Reply and opportunity routing
Weekly message iteration

Phase 03 / Amplify · Months 3 to 12

Ship the rep layer

Once the plumbing is stable, deploy the interface that puts every rep in the highest-value conversation available.

Prioritized revenue queue
Personalized dialer and briefs
Automated notes and follow-up
Ownership and handoff

04 / The economic case

This is not a software-seat comparison. It is a capacity decision: how much growth can the current team absorb when the non-selling work is removed?

What could the revenue engine produce at scale?

Interactive

Planned sales hires15

Annual loaded cost per hire$90K

Hiring potentially avoided40%

Existing sellers amplified6

Revenue lift per rep40%

Outbound touches1M / month

Qualified positive rate0.10%

Positive → quote20%

Quote → revenue10%

Revenue / win$3.5K

Hiring avoided$540K

Added revenue from your reps / month$60K

Engine-sourced revenue / month$70K

Expected annual value after ramp-up$2.1M

Illustrative steady-state planning model after the system is built and ramped. It is not a forecast or guarantee. Revenue per win blends an average transport load of about $1,500 with the other Anew services attached to a typical account. EF investment is $18,500 per month for the length of the engagement. Tool and infrastructure costs run separately, typically $1,000 to $2,500 per month. The model excludes recruiting, ramp-time, and turnover economics.

05 / The investment

What this costs.

One flat fee covers the build, the weekly iteration, and the handoff. Anew keeps everything the engagement creates.

01Two senior operators, no hand-offs.Doug and Jay do the work themselves. Jay has run revenue teams for more than 10 years and made tens of thousands of cold calls. Doug has built in logistics and knows Anew's world from the inside.

02We work where your reps work.Onsite discovery, rep shadowing, a seat at the leadership table, then one to two working sessions a week for the length of the engagement. We run the campaigns alongside you.

03Build anything the revenue team needs.This is go-to-market engineering. We run the system with you while we build it, and the scope stays open: new channels, new tools, new plays as the data earns them. Creativity is the only constraint.

04Operator judgment in every agent.Every script and message passes the test of people who have carried a quota. If a rep would never say it, it does not ship.

05Vetted spend.We test every tool before your money touches it, so you never pay for half coverage.

06You keep the asset.At month twelve Anew owns the system, the data warehouse, the knowledge graph, and the playbook. The fee stops. The system keeps producing. We stay a Slack message away.

Excelsior Forge fee$18.5K / mo

Engagement length12 months

Total at 12 months$222K

Tools and infrastructure$1K to $2.5K / mo

Email infrastructure. The domains and mailboxes that send at scale. Warmed in month one. Anew owns them.

Contact data and enrichment. Fresh names, titles, verified emails, and mobile numbers, refreshed continuously so lists never go stale.

Sending platforms, LinkedIn automation, the dialer, and call recording. Wired together so every touch lands in the CRM on its own.

Every account is opened in Anew's name. We recommend the stack and test it before your money touches it. You approve every line item. Optional upgrades, like premium mobile data for the phone channel, are decisions we make together when a channel earns it.

There are no seat licenses or platform fees: you are building an asset, not renting software. Twelve months gives us four full quarters of data to test, iterate, and hand off, and every call, reply, and win feeds your system's context along the way.

Ready to move forward?

Approving is your yes to proceed, not a signature. Doug and Jay get the ping the moment you do, turn it into a statement of work to sign, and we start the week you sign it.

Excelsior Forge × Anew Transport

Reach the market. Let the reps sell.

Build an autonomous outbound engine that can reach every viable buyer across Anew's full fleet-lifecycle offering, then give every rep the context and capacity to convert that coverage into revenue.

Design the build together